This proposal outlines an innovative approach to advertising on Lagos State Bus Rapid Transit (BRT) buses by utilizing Quick Response (QR) codes.
The proposed solution consists of placing QR codes at strategic locations on the exterior of the BRT buses. When scanned by consumers, these codes link directly to an advertisement page or website hosted by the advertiser. This approach is more efficient and cost-effective than traditional methods, such as installing posters or banners on the bus.
The advertisements served through this system can be tailored to specific audiences, locations, and times, allowing advertisers to maximize their return on investment. Furthermore, analytics can be used to track the effectiveness of campaigns and provide insights to improve future efforts.
To facilitate the implementation of this proposal, we suggest that Lagos State BRT work with a technology company to design and install the necessary infrastructure, provide training to drivers and staff, and develop the necessary mobile applications for scanning the codes.
