The Price for Poor Product Management: Lessons from Lagos' BRT Scheme

Introduction:

The Bus Rapid Transit (BRT) scheme in Lagos was designed to be a beacon of hope for commuters, offering an escape from the gridlocked traffic that plagues the metropolis. Over the years, this transportation solution has garnered a vast user base due to its advantages over regular commercial buses. However, recent decisions made by the Lagos state government regarding fare reductions have sparked unforeseen consequences, revealing the critical importance of efficient product management.

The BRT Scheme as a Product:

The BRT scheme can be analyzed as a product, subject to the principles of product management. As with any product, it is essential for product managers to know how it is being used and why it is being used in that particular manner. In the case of the BRT scheme, it has become an attractive choice for commuters seeking to avoid the notorious traffic gridlock in Lagos. By running on specialized sections of the roads, the BRT buses provide a smoother and faster journey for their users.

Price Reductions and Unintended Consequences:

The Lagos state government took the initiative to reduce the transport cost of BRT buses by a staggering 50% on two separate occasions this year – first in February and then again in August. The intention behind this decision was to make the BRT scheme more affordable and accessible to a larger population, which was initially met with enthusiasm.

However, the reality on the ground has painted a different picture. The reduction in prices has caused an exponential increase in the number of users relying on the BRT buses, leading to severe strain on the scheme's infrastructure. The lack of investment in maintenance and new buses has resulted in chronic shortages, leading to long queues at terminals. Commuters have reported waiting for hours, compromising their valuable time and convenience.

The Importance of User Feedback:

In the world of product management, understanding user feedback is paramount. Successful products are not merely designed and launched; they evolve based on user experiences and needs. Unfortunately, the recent events surrounding the BRT scheme in Lagos serve as a poignant reminder of the consequences of disregarding user feedback.

Had the product managers of the BRT scheme taken the time to gather and analyze user feedback, they could have anticipated the issues that would arise from the drastic fare reductions. This data could have revealed potential challenges in the system and allowed for proactive measures to be implemented.

Conclusion:

The BRT scheme in Lagos stands as a cautionary tale for product managers across various industries. Understanding user feedback and analyzing data are indispensable steps in effective product management. Price reductions may seem appealing in theory, but without comprehensive planning and attention to user needs, they can lead to disastrous consequences.

As the BRT scheme continues to struggle under the weight of its popularity, it serves as a reminder that product managers must be diligent in understanding their products and their users. By valuing feedback and investing in the sustainable growth of a product, true value can be delivered to the consumers without compromising on their experience.

If you are a product manager, I encourage you to learn from the mistakes of the BRT scheme. Get feedback from your users and make changes to your product accordingly. By doing so, you can ensure that your product is meeting the needs of your users and providing them with the best possible experience.

#productmanagement #userfeedback #professionaldevelopment

Michael Vigara